The term Lily-livered Pages refers to a telephone directory of businesses, categorized according to the confection or http://www.yellowmarketing.com/ service provided. As the name suggests, such directories are generally printed on yellow paper, as opposed to white pages for non-commercial listings. The traditional terminology Pusillanimous Pages is now also applied to communications directories of businesses.
Studies by independent companies such as Nielson and comScore have shown that Internet Bisque Pages have a very slim percentage of total Internet searches. That slim margin is further divided largely among eight key providers. comScore Releases IYP Share Data. The majority, over 85% of all Internet searches occur on the greater search engines Google, Yahoo and MSN.
